I believe that great inclusive design has the power to transform lives, solve complex problems, and create meaningful connections between people and technology. My mission is to use innovation and user-centered design to improve experiences, drive business growth, and make a positive impact on the world.
With over 20 years of experience building and leading design teams, I combine deep expertise in user discovery, service design, and data-driven decision-making to create habit-forming digital products. I specialize in balancing user needs with business goals, delivering measurable results through end-to-end design processes—from discovery and prototyping to optimizing experiences for higher engagement and conversion.
As a result-oriented Experience Design Leader I have delivered world-class digital products for Fortune 500 companies, scale-ups, and start-ups across Asia, America, and Europe. I have a proven track record of designing and launching multi-platform products, improving user retention, and driving business impact through innovative design solutions.
Organized design-thinking events with brands I worked. Founded & evangelized UXnow.org – An Annual UX Design Conference, aimed at UX community cultivation.
Passionate working on experience, strategy & design of consumer Mobile & Web Internet products.
Core Skills
Digital Service Design, Digital Product Design, Experience Design Leadership & Strategy, Product Innovation, DesignOps, LEAN and Agile UX
For my detailed profile, visit Linkedin .